Bartanel Discovery is exploring the usage of psychophysical indices, including bitterness, as context-setting avenue for research. Previous work showed that bitterness drives our immunity, can partly explain placebo effects and could provide valuable clues to new medicines and adjuvation techniques for existing medicines. This broadening research effort looks to demonstrate how psychophysical indices may help to quantify and demarcate appropriate chemical spaces and structural motifs for molecular designs and molecular engineering.
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